As Senior Graphic Designer I designed and oversaw the production of skis, ski poles, skates, skate wheels and snowboards. I also designed and produced marketing support materials that included advertisements, point of purchase materials, packaging, stickers, and other printed collateral. In addition I was responsible for the coordination, design and production of special make-up ski lines for buying groups and large retailers.
At K2 we created original art in Photoshop and Freehand. Once approved, the files were re-created at 100% and (note: really big files) separated for the unique process of screen printing.
We worked closely with the printers and darkroom personnel to ensure that the final piece was true to the signed off mockups.